is completely independent. We receive zero external funding. This is a labor of love! Our passion is gifting children with a love of literacy through thoughtful and well-researched book choices.

Independence is more important to our mission than monetizing for personal gain. participates in the Amazon Affiliates program. This means we generate small proceeds from Amazon sales when you use this site’s links. 

We rotate where 100% of the proceeds are donated. Feel free to suggest your favorite child development or literacy organizations, and we'll consider them!


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For 2019, all proceeds will be matched and donated to Reading is Fundamental. For over 50 years, RIF has addressed the alarming literacy crisis. Through free book distribution and educational resources across the US, RIF supports literacy and imbues children with a love of learning and literacy.


For 2018, all proceeds were matched and donated to Campaign for a Commercial-Free Childhood, which support parents’ efforts to raise healthy families by limiting commercial access to children and ending the exploitative practice of child-targeted marketing.

Working for the rights of children to grow up—and the freedom for parents to raise them—without being undermined by corporate interests, the CCFC promotes a more democratic and sustainable world.

For 2017, all proceeds were matched and donated to Reach Out and Read, a landmark and effective non-profit organization dedicated to bringing books to children (many of whom are children growing up in low-income families and don't have many books otherwise).